Sha Yang

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2008
3EEAnindya Ghose, Sha Yang: An empirical analysis of sponsored search performance in search engine advertising. WSDM 2008: 241-250
2EEAnindya Ghose, Sha Yang: Analyzing search engine advertising: firm behavior and cross-selling in electronic markets. WWW 2008: 219-226
2007
1EEAnindya Ghose, Sha Yang: An empirical analysis of paid placement in online advertising. ICEC 2007: 95-96

Coauthor Index

1Anindya Ghose [1] [2] [3]

Copyright © Fri Sep 5 16:23:00 2008 by Michael Ley (ley@uni-trier.de)