| 2000 | ||
|---|---|---|
| 2 | EE | Jeffrey Parsons, Katherine Gallagher, K. Dale Foster: Messages in the Medium: An Experimental Investigation of Web Advertising Effectiveness and Attitudes toward Web Content. HICSS 2000 |
| 1997 | ||
| 1 | EE | Katherine Gallagher, Jeffrey Parsons: Framework for Targeting Banner Advertising On the Internet. HICSS (4) 1997: 265-274 |
| 1 | K. Dale Foster | [2] |
| 2 | Jeffrey Parsons | [1] [2] |