 | 2008 |
|---|
| 7 |       | Parissa Haghirian,
Maria Madlberger,
Akihiro Inoue:
Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes.
HICSS 2008: 48 |
| 2007 |
|---|
| 6 | | Parissa Haghirian,
Akihiro Inoue:
An advanced model of consumer attitudes toward advertising on the mobile internet.
IJMC 5(1): 48-67 (2007) |
| 2005 |
|---|
| 5 | | Parissa Haghirian,
Maria Madlberger:
Consumer Attitude toward Advertising via Mobile Devices - An Empirical Investigation among Austrian Users.
ECIS 2005 |
| 4 | | Parissa Haghirian,
Maria Madlberger,
Andrea Tanuskova:
Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents.
HICSS 2005 |
| 2004 |
|---|
| 3 | | Astrid Dickinger,
Parissa Haghirian,
Jamie Murphy,
Arno Scharl:
An Investigation and Conceptual Model of SMS Marketing.
HICSS 2004 |
| 2003 |
|---|
| 2 | | Parissa Haghirian:
Does culture really matter? Cultural influences on the knowledge transfer process within multinational corporations.
ECIS 2003 |
| 2002 |
|---|
| 1 | | Bernd Simon,
Parissa Haghirian,
Bodo B. Schlegelmilch:
Case Study Teaching Via Collaborative Information Technology.
ECIS 2002 |
