 | 2008 |
|---|
| 7 |       | Shuk Ying Ho,
Michael J. Davern,
Kar Yan Tam:
Personalization and choice behavior: the role of personality traits.
DATA BASE 39(4): 31-47 (2008) |
| 6 | | Shuk Ying Ho:
Human-computer interaction and management information systems: Foundations.
JASIST 59(12): 2034-2035 (2008) |
| 2006 |
|---|
| 5 | | Shuk Ying Ho:
The Attraction of Internet Personalization to Web Users.
Electronic Markets 16(1): 41-50 (2006) |
| 2005 |
|---|
| 4 | | Shuk Ying Ho:
An exploratory study of using a user remote tracker to examine web users' personality traits.
ICEC 2005: 659-665 |
| 3 | | Kar Yan Tam,
Shuk Ying Ho:
Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective.
Information Systems Research 16(3): 271-291 (2005) |
| 2003 |
|---|
| 2 | | Shuk Ying Ho,
Sai Ho Kwok:
The attraction of personalized service for users in mobile commerce: an empirical study.
SIGecom Exchanges 3(4): 10-18 (2003) |
| 1 | | Shuk Ying Ho,
Siu Man Lui:
Exploring the factors affecting internet content filters acceptance.
SIGecom Exchanges 4(1): 29-36 (2003) |
