| 2004 | ||
|---|---|---|
| 1 | Gary L. Lilien, Arvind Rangaswamy, Gerrit H. van Bruggen, Katrin Starke: DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception. Information Systems Research 15(3): 216-235 (2004) | |
| 1 | Gerrit H. van Bruggen | [1] |
| 2 | Arvind Rangaswamy | [1] |
| 3 | Katrin Starke | [1] |