 | 2009 |
|---|
| 12 |       | Maria Madlberger:
A Model of Antecedents of RFID Adoption Intention in the Supply Chain.
HICSS 2009: 1-10 |
| 11 | | Maria Madlberger,
Narcyz Roztocki:
Digital Cross-Organizational and Cross-Border Collaboration: A Scientometric Study.
HICSS 2009: 1-10 |
| 2008 |
|---|
| 10 | | Maria Madlberger:
Interorganizational Collaboration in Supply Chain Management: What Drives Firms to Share Information with Their Trading Partners?
HICSS 2008: 11 |
| 9 | | Parissa Haghirian,
Maria Madlberger,
Akihiro Inoue:
Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes.
HICSS 2008: 48 |
| 8 | | Maria Madlberger:
Einsatz von RFID im Supply Chain Management: Eine empirische Analyse der Einflussfaktoren.
Multikonferenz Wirtschaftsinformatik 2008 |
| 2007 |
|---|
| 7 | | Nicolas Knotzer,
Maria Madlberger:
Consumers' Interest in Personalized Recommendations: The Role of Product-Involvement and Opinion Seeking.
HICSS 2007: 168 |
| 2005 |
|---|
| 6 | | Parissa Haghirian,
Maria Madlberger:
Consumer Attitude toward Advertising via Mobile Devices - An Empirical Investigation among Austrian Users.
ECIS 2005 |
| 5 | | Maria Madlberger,
Antje Sester:
The Last Mile in an Electronic Commerce Business Model - Service Expectations of Austrian Online Shoppers.
ECIS 2005 |
| 4 | | Parissa Haghirian,
Maria Madlberger,
Andrea Tanuskova:
Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents.
HICSS 2005 |
| 2004 |
|---|
| 3 | | Horst Treiblmaier,
Maria Madlberger,
Nicolas Knotzer,
Irene Pollach:
Evaluating Personalization and Customization from an Ethical Point of View: An Empirical Study.
HICSS 2004 |
| 2 | | Maria Madlberger:
Strategies and business models in electronic retailing: indications from the U.S. and the UK.
ICEC 2004: 296-303 |
| 2001 |
|---|
| 1 | | Maria Madlberger,
Herbert Kotzab:
Adapting the Internet as Distribution Channel for Stationary Retailers: The Austrian Case.
Electronic Markets 11(1): (2001) |
