 | 2009 |
|---|
| 5 |       | Martha G. Russell:
New metrics for liquid media.
PERSUASIVE 2009: 19 |
| 2008 |
|---|
| 4 | | Martha G. Russell:
Benevolence and Effectiveness: Persuasive Technology's Spillover Effects in Retail Settings.
PERSUASIVE 2008: 94-103 |
| 1999 |
|---|
| 3 | | Martha G. Russell,
Kaisa Still:
Engines Driving Knowledge-based Technology Transfer in Business Incubators and Their Companies.
HICSS 1999 |
| 2 | | Hairong Li,
Cheng Kuo,
Martha G. Russell:
The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer's Online Buying Behavior.
J. Computer-Mediated Communication 5(2): (1999) |
| 1994 |
|---|
| 1 |  | Martha G. Russell:
The "Virtual Laboratory": Alliances for Technology Transfer.
HICSS (4) 1994: 478-482 |
