Yue Guo, Stuart J. Barnes: Virtual item purchase behavior in virtual worlds: an exploratory investigation. 77-96
Vili Lehdonvirta: Virtual item sales as a revenue model: identifying attributes that drive purchase decisions. 97-113
Lakshmi Goel, Sonja Prokopec: If you build it will they come? - An empirical investigation of consumer perceptions and strategy in virtual worlds. 115-134