Marketing Science, Volume 27
Volume 27, Number 1, January - February 2008
Arvind Rangaswamy, James J. Cochran, Tülin Erdem, John R. Hauser, Robert J. Meyer: Editorial - Editor-in-Chief Search Committee Report: The Digital Future Is Now. 1-3- Eric T. Bradlow: Editorial - Enticing and Publishing the Home Run Paper. 4-6
- Steven M. Shugan: Editorial - Introduction to the Special Classics Issue. 9-11
- Richard H. Thaler: Commentary - Mental Accounting and Consumer Choice: Anatomy of a Failure. 12-14
- Richard H. Thaler: Mental Accounting and Consumer Choice. 15-25
- Peter M. Guadagni, John D. C. Little: Commentary - A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective. 26-28
- Peter M. Guadagni, John D. C. Little: A Logit Model of Brand Choice Calibrated on Scanner Data. 29-48
- Erin Anderson: The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis. 70-84
- Richard Staelin: Commentary - An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later. 111-114
- Timothy W. McGuire, Richard Staelin: An Industry Equilibrium Analysis of Downstream Vertical Integration. 115-130
- Barry Alan Pasternack: Commentary - Optimal Pricing and Return Policies for Perishable Commodities. 131-132
- Barry Alan Pasternack: Optimal Pricing and Return Policies for Perishable Commodities. 133-140
Volume 27, Number 2, March - April 2008
- James G. Maxham III, Richard G. Netemeyer, Donald R. Lichtenstein: The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance. 147-167
- Oded Netzer, James M. Lattin, V. Srinivasan: A Hidden Markov Model of Customer Relationship Dynamics. 185-204
- Joachim Vosgerau, Erin Anderson, William T. Ross Jr.: Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial? 205-224
- Rakesh Niraj, V. Padmanabhan, P. B. Seetharaman: Research Note - A Cross-Category Model of Households' Incidence and Quantity Decisions. 225-235
- Sudheer Gupta: Research Note - Channel Structure with Knowledge Spillovers. 247-261
- Aradhna Krishna, M. Utku Ünver: Research Note - Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies. 262-282
- Junhong Chu, Pradeep Chintagunta, Javier Cebollada: Research Note - A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels. 283-299
- Thomas J. Steenburgh: The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models. 300-307
Volume 27, Number 3, May - June 2008
- Eric T. Bradlow: Editorial - The Scientific Process at Its Best. 323
- Nitin Mehta, Xinlei (Jack) Chen, Om Narasimhan: Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions. 334-355
- Kenneth C. Wilbur: A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. 356-378
- Niladri Syam, Partha Krishnamurthy, James D. Hess: That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World. 379-397
- Xinlei (Jack) Chen, George John, Om Narasimhan: Assessing the Consequences of a Channel Switch. 398-416
- Jean-Pierre Dubé, Günter J. Hitsch, Peter E. Rossi, Maria Ana Vitorino: Category Pricing with State-Dependent Utility. 417-429
- Vikas Mittal, Lawrence Feick, Feisal Murshed: Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty. 430-442
- Arnaud De Bruyn, John C. Liechty, Eelko K. R. E. Huizingh, Gary L. Lilien: Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids. 443-460
- Gérard P. Cachon, Christian Terwiesch, Yi Xu: On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market. 461-473
- Anocha Aribarg, Neeraj Arora: Research Note - Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit. 474-491
- Eric T. Anderson, Duncan Simester: Research Note - Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes. 492-500
- Juan Feng: Research Note - Optimal Mechanism for Selling a Set of Commonly Ranked Objects. 501-512
- Chuan He, Johan Marklund, Thomas Vossen: Research Note - Vertical Information Sharing in a Volatile Market. 513-530
- Timothy L. Keiningham, Lerzan Aksoy, Bruce Cooil, Tor Wallin Andreassen: Invited Commentary - Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego. 531-532
- Neil A. Morgan, Lopo L. Rego: Rejoinder - Can Behavioral WOM Measures Provide Insight into the Net Promoter(c) Concept of Customer Loyalty? 533-534
Volume 27, Number 4, July - August 2008
- Eric T. Bradlow: Editorial - Maximizing Impact via Database Submissions. 541
- John H. Roberts, Gary L. Lilien: 2006 ISMS Practice Prize Competition - Special Section Introduction. 542-544
- Jorge Silva-Risso, Irina Ionova: Practice Prize Winner - A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions. 545-566
- Venkatesh Shankar, Pablo Azar, Matthew Fuller: Practice Prize Paper - BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate. 567-584
- V. Kumar, Rajkumar Venkatesan, Tim Bohling, Denise Beckmann: Practice Prize Report - The Power of CLV: Managing Customer Lifetime Value at IBM. 585-599
- Martin Natter, Andreas Mild, Udo Wagner, Alfred Taudes: Practice Prize Report - Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool. 600-609
- Sanjay Jain: Digital Piracy: A Competitive Analysis. 610-626
- Sumit Raut, Sanjeev Swami, Eunkyu Lee, Charles B. Weinberg: How Complex Do Movie Channel Contracts Need to Be? 627-641
- Esther Gal-Or, Tansev Geylani, Anthony J. Dukes: Information Sharing in a Channel with Partially Informed Retailers. 642-658
- Norris I. Bruce: Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters. 659-673
- Scott Fay, Jinhong Xie: Probabilistic Goods: A Creative Way of Selling Products and Services. 674-690
- Joo Heon Park, Douglas L. MacLachlan: Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent Valuation Method. 691-698
- William Boulding, Markus Christen: Disentangling Pioneering Cost Advantages and Disadvantages. 699-716
- Dmitri G. Markovitch, Peter N. Golder: Findings - Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival. 717-729
- Tansev Geylani, J. Jeffrey Inman, Frenkel Ter Hofstede: Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty. 730-744
- Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela: Database Paper - The IRI Marketing Data Set. 745-748
Volume 27, Number 5, September - October 2008
- Birger Wernerfelt: Class Pricing. 755-763
- Zsolt Katona, Miklos Sarvary: Network Formation and the Structure of the Commercial World Wide Web. 764-778
- Tony Haitao Cui, Jagmohan S. Raju, Z. John Zhang: A Price Discrimination Model of Trade Promotions. 779-795
- Marshall Freimer, Dan Horsky: Try It, You Will Like It - Does Consumer Learning Lead to Competitive Price Promotions? 796-810
- David A. Schweidel, Peter S. Fader, Eric T. Bradlow: A Bivariate Timing Model of Customer Acquisition and Retention. 829-843
- Deepa Chandrasekaran, Gerard J. Tellis: Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences? 844-860
- Rajdeep Grewal, Murali Chandrashekaran, F. Robert Dwyer: Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance. 886-902
- Wilfred Amaldoss, James R. Bettman, John W. Payne: Findings - Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance. 903-921
- Wilfred Amaldoss, Sanjay Jain: Research Note - Trading Up: A Strategic Analysis of Reference Group Effects. 932-942
Volume 27, Number 6, November - December 2008
- Sandy D. Jap, Prasad A. Naik: BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models. 949-960
- Puneet Manchanda, Ying Xie, Nara Youn: The Role of Targeted Communication and Contagion in Product Adoption. 961-976
- Amit Pazgal, David Soberman: Behavior-Based Discrimination: Is It a Winning Play, and If So, When? 977-994
- Timothy J. Gilbride, Peter J. Lenk, Jeff D. Brazell: Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis. 995-1011
- Hung-Ken Chien, C. Y. Cyrus Chu: Sale or Lease? Durable-Goods Monopoly with Network Effects. 1012-1019
- On Amir, Dan Ariely, Ziv Carmon: The Dissociation Between Monetary Assessment and Predicted Utility. 1055-1064
- Erjen van Nierop, Dennis Fok, Philip Hans Franses: Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements. 1065-1082
- Robert J. Meyer, Shenghui Zhao, Jin K. Han: Biases in Valuation vs. Usage of Innovative Product Features. 1083-1096
- Sam K. Hui, Jehoshua Eliashberg, Edward I. George: Modeling DVD Preorder and Sales: An Optimal Stopping Approach. 1097-1110
- Tülin Erdem, Michael P. Keane, Baohong Sun: A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality. 1111-1125
- Hernán A. Bruno, Naufel J. Vilcassim: Research Note - Structural Demand Estimation with Varying Product Availability. 1126-1131
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last updated on 2013-06-18T211851 by the dblp team