Volume 27, Number 1, January - February 2008
Eric T. Bradlow
: Editorial - Enticing and Publishing the Home Run Paper.
Richard H. Thaler
: Commentary - Mental Accounting and Consumer Choice: Anatomy of a Failure.
: The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis.
: Commentary - An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later.
Barry Alan Pasternack
: Commentary - Optimal Pricing and Return Policies for Perishable Commodities.
Volume 27, Number 2, March - April 2008
: Research Note - Channel Structure with Knowledge Spillovers.
, M. Utku Ünver
: Research Note - Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies.
Thomas J. Steenburgh
: The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models.
Volume 27, Number 3, May - June 2008
Kenneth C. Wilbur
: A Two-Sided, Empirical Model of Television Advertising and Viewing Markets.
, Neeraj Arora
: Research Note - Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit.
Eric T. Anderson
, Duncan Simester
: Research Note - Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes.
: Research Note - Optimal Mechanism for Selling a Set of Commonly Ranked Objects.
Neil A. Morgan
, Lopo L. Rego
: Rejoinder - Can Behavioral WOM Measures Provide Insight into the Net Promoter(c) Concept of Customer Loyalty?
Volume 27, Number 4, July - August 2008
Eric T. Bradlow
: Editorial - Maximizing Impact via Database Submissions.
, Irina Ionova
: Practice Prize Winner - A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions.
: Digital Piracy: A Competitive Analysis.
Norris I. Bruce
: Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters.
, Jinhong Xie
: Probabilistic Goods: A Creative Way of Selling Products and Services.
Volume 27, Number 5, September - October 2008
Volume 27, Number 6, November - December 2008