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Tülin Erdem

2010 – today

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2011
[j3]
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  - journals/mktsci/ShacharECF11
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Ron Shachar, Tülin Erdem, Keisha M. Cutright, Gavan J. Fitzsimons: Brands: The Opiate of the Nonreligious Masses? Marketing Science 30(1): 92-110 (2011)

2000 – 2009

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2008
[j2]
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  - journals/mktsci/RangaswamyCEHM08
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Arvind Rangaswamy, James J. Cochran, Tülin Erdem, John R. Hauser, Robert J. Meyer: Editorial - Editor-in-Chief Search Committee Report: The Digital Future Is Now. Marketing Science 27(1): 1-3 (2008)
[j1]
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  - journals/mktsci/ErdemKS08
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Tülin Erdem, Michael P. Keane, Baohong Sun: A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality. Marketing Science 27(6): 1111-1125 (2008)

Coauthor Index

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What is the meaning of the colors in the coauthor index?