| 2010 | ||
|---|---|---|
| b1 | Klaus Backhaus, Jörg Becker, Daniel Beverungen, Margarethe Frohs, Ralf Knackstedt, Oliver Müller, Michael Steiner, Matthias Weddeling: Vermarktung hybrider Leistungsbündel - Das ServPay-Konzept. Springer 2010, isbn 978-3-642-12829-5, pp. I-XIII, 1-335 | |
| j1 | Klaus Backhaus, Jörg Becker, Daniel Beverungen, Margarethe Frohs, Oliver Müller, Matthias Weddeling, Ralf Knackstedt, Michael Steiner: Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data. Electronic Markets 20(2): 131-146 (2010) | |
| c1 | Klaus Backhaus, Jörg Becker, Daniel Beverungen, Margarethe Frohs, Oliver Müller, Matthias Weddeling: Incorporating Willingness-to-Pay Data into Online Recommendations for Value-Added Services. ECIS 2010 | |
| 1 | Klaus Backhaus | |
| 2 | Jörg Becker | |
| 3 | Daniel Beverungen | |
| 4 | Margarethe Frohs | |
| 5 | Ralf Knackstedt | |
| 6 | Oliver Müller | |
| 7 | Michael Steiner |
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